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Ready to do business in The Cloud
Having read that Microsoft is talking to Omnicom and Publicis about running a campaign to promote its Cloud Computing services, I decided to refresh my knowledge of what really lies behind that term. As you may know, it involves storing data on external servers (“the cloud”) rather than on personal or company-owned computers. Which is [...]
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Living in a virtual world does not broaden your horizons
According to a recent article in the French newspaper Le Monde, a young American researcher has suggested that Facebook does not reflect the social diversity of the United States. Does social diversity exist on social networks? In the United States, MySpace is said to be particularly popular with bands rooted in urban black culture. [...]
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Ethnic audience measurement
At the ARF conference in June, two of our North American experts presented the results of audience surveys of foreign language digital channels aimed at ethnic American consumers. Thanks to Return Path Data, we can now offer a finer and more precise measurement, even if it still concerns households and not individuals. In the United States [...]
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New study is not child’s play
Do you know Playreport? Launched in 2008 and created in collaboration with one of the most reputable agencies in the field of youth studies – Family, Kids and Youth – the project is both impressive (11,000 interviews) and innovative. Who would have been able to envisage the possibility of carrying out, simultaneously, a study in [...]
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Street marketing is still in the fast lane
Even though the internet has blurred the border between advertisers and consumers, good old Street Marketing still has a place in media plans, in increasingly innovative forms. That’s because it touches people on an emotional level – and perhaps today we’re more than ever in need of humanity and conviviality. In Toronto (via the [...]
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Inescapable!
I mentioned a while ago the imminent arrival of Apple’s advertising platform. Well, as of the 1st of July, it is a reality. This new service allows Apple to run what amounts to an advertising sales house. Ad networks, those intermediaries between media agencies, advertisers and site owners, represent a quarter of all online media placements [...]
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And the winner is…
So the Grand Prix in the film category at Cannes went to the brand Old Spice for “The Man Your Man Could Smell Like” : For Mark Tutsell, president of the Cannes Lions 2010 jury, “all the winners came down to the ability to tell stories in fresh new ways.” What if this is a new direction [...]
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To tweet or not to tweet
If ever there was good example of Twitter marketing to be inspired by, it’s undoubtedly that of Dell – the mail order computer company. Dell has successfully created a large community of followers to whom it communicates all its promotions and last minute offers, resulting in perfect yield management. Dell has already made millions of dollars [...]
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And if journalists went back to journalism?
Machines could soon replace journalists. If you don’t believe it, take a look at the artificial intelligence programme Stats Monkey. The application is designed to collect, organise and categorise news items, although for the moment it is limited to sports, and only three of them at that: baseball, followed soon by football and basketball. But it [...]
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When green is built in
The first environmental policies of IBM date back to 1971. In other words, the computer giant was a pioneer in the field. Today, this “green company” is urging us to become a “Smarter Planet” and setting an example.
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Who, until very recently, felt as if they needed a 3D television set? All that changed when the magnificent ad campaign for the new Samsung 3D LED-TV ...
Having read that Microsoft is talking to Omnicom and Publicis about running a campaign to promote its Cloud Computing services, I decided to refresh m...
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